Kiss brassiness goodbye in as little as one wash with John Frieda Violet Crush for Blondes Purple Shampoo. The advanced, extra-strength formula cleanses while quickly neutralizing brassy tones for salon-fresh style. Safe for natural and color treated blondes, and peroxide free. Crushed violet pigments absorb UV light and emit a white-blue glow, making color-treated or highlighted blonde hair appear cooler and brighter after just 1 use of Blondes Intense Purple Shampoo.